Heinen Delfts Blauw is a family run business that creates and sells hand painted famous Dutch Delfts Blue porcelain for the artisan Delftware and souvenir market.
To improve the business and develop new growth, Heinen has revitalized its product by collaborating with contemporary Dutch designers to create new distinctive Delft Blue-style decorative and tableware products that stand out in today’s interiors. In line with the meaning of Delft Blue, Heinen calls it: Creating new traditions.
To help Heinen strengthen its new product experience and positioning, we developed a new brand design. Consisting of a visual identity design for the brand, spatial design for the facade and exterior of the shop, and packaging design for gift wrapping and bags.
The creative concept of the brand’s visual identity is based on Heinen’s traditional values; from father to son family business, loyal, creative, chaotic and passionate, but to also reflect the new product experience we have given the traditional image of Delfts Blue a more modern artistic look.