Eindhoven Northwest, a win-win label for municipal area development.
Eindhoven has a leading global position in the field of technology, design and knowledge. By stimulating each other and working together, companies and organisations there have inspired the world and transformed the city. This development is also very noticeable in the Northwest of Eindhoven – an area home to the airport, the Brainport Industries Campus (a showcase for high-tech manufacturing), beautiful city parks, the International School Eindhoven, and more.
Eindhoven Northwest has worked hard on its development in recent years. They have improved their road structure, grown their business activities and strengthened their natural environment. DAY helped Eindhoven Northwest to develop a new branding strategy so that the area could grow and develop even more coherently.
The goals for our brand and spatial designers were:
– To give Eindhoven Northwest its own identity
-To ensure that its companies and organisations could remain true to their own identity and brand, but also benefit from Eindhoven Northwest’s collective brand
-To create a style and identity that tied in with the brand identities of both munipality of Eindhoven and Brainport Eindhoven.
We decided to position Eindhoven Northwest by emphasising the enormous contrasts that characterise the area and make it so special and successful. For example, the contrast between their leadership position in state-of-the-art, high-tech innovation and their mentality of being down-to-earth and ordinary. The contrast between industrial areas and high-tech campuses, and beautiful nature with green hiking trails. And the contrast between a wide variety of different companies, organisations and residents that used the area. It is these contrasts that make Eindhoven Northwest stand out as an environment that promotes diversity, unique stories and successful collaboration.
We developed a distinctive visual identity through visual and spatial branding to create a consistent experience, presenting Eindhoven Northwest as a sub-brand of the Eindhoven brand and giving it the shape of a label. This label design enabled the various stakeholders and users in the area to add the appeal of success to their marketing and communication activities, while also strengthening the identity of the Eindhoven Northwest area. It was a perfect win-win strategy for municipal area development.