Global project logistics, made easy
Caliber Global is a company that builds connected and efficient project supply chains for their global clients.
The company was formerly known as SEKO SDS. At that time, the company had quickly gained a leading position and good reputation in the market of project supply chain solutions for global retail brands that needed more logistical intelligence, speed and efficiency to develop and open their shops faster and more cost effectively.
This success paved the way for SEKO SDS to further grow and expand their business. To help them do this more effectively and achieve their goals much faster, we recommended building a strong brand image to create the perception that they are the leading global brand in project supply chain solutions. The combination of excellent product solutions and strong brand perception would automatically drive demand and create preference for their company.
With this strategic goal in mind, our collaboration took off and then gained momentum. Together, we developed the new brand concept and positioned SEKO SDS as a company that offers high-quality solutions to make global project logistics easy. This idea led us to the creation of a new brand name: Caliber Global– a name that evokes the feeling of strength, competence, energy and ambition. We then went on to design the visual identity, creating Caliber Global as a brand that expresses confidence, courage and Dutch roots (the Netherlands has a good reputation when it comes to logistics).
During the project, we applied the new brand identity to a wide range of branding, marketing and communication applications. This included their website, offices, packaging, clothing, sales materials, social media, corporate stationary and more.
To confirm and further expand the company’s strong position in the global retail market, the Caliber Global brand was initially introduced with a new tagline: Game changers in store development. Then, as Caliber Global continued to grow rapidly and attract customers outside the retail segment, this was modified to the current tagline: Global project logistics, made easy.