New value propositions and/or brand positioning are usually the result of active anticipation or response to change. Often, this means creating new brand perception through a variety of identity design types and the creation of MARCOM materials. That’s where Brand Design comes into play, as new brand concepts and meanings become tangible and attractive. At DAY, we make sure it’s all tied into the LOVE factor – the beginning of all experience!
We can help you to create new brand perception through developing a brand platform consisting of a variety of identity design types, such as the name and descriptors, payoffs, logo’s, typographies, graphics and visuals, motion, sound and scent. Yes, these identities are applied to spaces and interiors, but they can also move online and into all kinds of related MARCOM materials.
Creative Concept, Design and Development for:
The design and development of Marketing & Communication
content and materials.
The Brand Bible: from vision to execution.
Specifying every aspect of the look and feel of the brand.
Working with you to make sure the brand design stays up-to-date
and keeps evolving in all aspects, meeting your strategic goals.
Additionally, ensuring it remains purposeful and coherent along
the way of implementation.