Come on in and join the vibe…
Stayokay is a Dutch hostel chain with multiple locations throughout the country at the most surprising locations. Stayokay has developed a Food & Beverages concept for it’s hospitality, called “The 5th”. A cultural melting pot and cozy hangout where travellers from around the world mix up with locals, have a drink, enjoy a bite, do some work or just have fun.
Our team was commissioned to design a logo and create a brand identity for “The 5th” that could exist next to the main brand and match the values and vision of Stayokay.
With a fun and flexible design DAY created a vibrant identity, reflecting young and fresh characteristics. The 5th identity is used on all communication materials, such as spatial branding, website and the menu. A manual was developed for implementation by the clients’ marketing team.
If you like this: please also check out the strategic and spatial work we did for the brand Stayokay and it’s flagship locations.