NovioTech Campus

Hotspot for Health & High-Tech innovation

NovioTech Campus

Guiding Noviotech Campus to become a truly distinctive Hotspot for Health & High-Tech innovation

DAY helped Noviotech Campus create a vision for brand, space and experience with the aim of making the Noviotech brand, campus area and spaces in the buildings more of a meaningful and transformative experience for the users.

The market for business accommodation on science and innovation campuses is booming. Locating a company on a well-known campus makes it easier to attract talent and it is an image booster. Noviotech Campus in Nijmegen wants to benefit from this with its expansion plans to become one of the most important campuses in the Netherlands and a hotspot for Health & High-Tech innovation in the world.

The ambition of the NTC, known by its project motto “The vibe of the future”, is great. The step from where it should come from and where it wants to go is huge. It really takes a lot of imagination to see the area as a campus and create the right vibe. With this challenge, DAY is delighted to be part of the project as Concept & Design Partner for the experience strategy and design and very inspired to help Noviotech Campus to fully transform the area into a vibrant innovation campus.

Client
NovioTech Campus
Sector
Campus, Real Estate
Category
Strategic Consultancy, Experience Concept, Spatial & Interior Design
Services
Brand Positioning, Visual Brand Identity, Brand Strategy, Vision on Space and Experience, Design Principles
NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation

This vision on brand, space and experience consisted of five parts:

1.     Strategy – sharpening the business strategy by:

  • Analysing and defining the customer needs at different levels; product, social, personal and philosophical, to understand how Noviotech Campus can be relevant to the customer, what experience it should create and how they can differentiate themselves from the competition.
  • Defining the business & science match to develop the campus as an effective ecosystem where focused knowledge exchange and collaboration can take place between Health-Tech and High-Tech companies, knowledge institutions (universities) and relevant technology enablers and service facilitators. This ecosystem will form the basis for a high-impact campus with the potential to grow into a major innovation district in the Nijmegen and Arnhem region.
  • Improving the product-service strategy by adding to the fairly standard services for campuses (housing, park management and community services), the development of a unique integrated experience centre & media service to help campus users increase their visibility, reputation and impact.
  • Defining a relevant content strategy for the integrated experience centre & media service. In line with the ecosystem definition: “Health & High-Tech innovation for a Future-proof Society”, topics, developments and results will be addressed from four different value creation perspectives: the technological impact, the user perspective, the business perspective and the larger societal impact and meaning.

2.     Brand positioning:
Analysing and defining what Noviotech Campus stands for and which perception it wants to be recognised for. The outcome is that Noviotech Campus wants to be positioned as the Capital of Health & High-Tech Innovation, the brand, place and company that nourishes meaningful entrepreneurship by creating a sophisticated breeding ground for Health & High-Tech innovation. Where companies and their people experience an acceleration of their professional development and growth. Where their relevance and image in the world is enhanced. Where they can develop maximum competitive strength. And where they constantly feel able to produce technologically and socially valuable innovations that make society more future-proof.

3.      Design principles:
Defining the guidelines that help design for optimal customer and user experience. Design principles guide all forms of design, from Brand Identity design to Building & Landscape design, Spatial & Interior design, Product service design and Marketing & Communication. To bring the vision of Noviotech Campus to life, we defined the principles of: “Extraverted appeal”, “Collaborative (Health & High Tech) context”, “Storytelling is Key” and “Meaningful Clash”.

4.     Visual Identity design briefing:
Defining the design briefing for the new Visual Identity of Noviotech Campus based on the brand positioning and design principles. The briefing included strategic and creative directions for: name design, logotype and logo symbol, mobile and digital application look & feel, co-branding and ingredient branding strategies, sub-brand creation and name creation for area & building branding.

5.     Vision for creating physical experiences through Spatial, Interior & Experience Design:
Defining a vision for space and experience to inspire and guide the transformation of the physical environment, buildings and spaces of the campus into the distinctive experience that Noviotech campus stands for as a company and as a brand. The vision of space and experience inspires and guides the spatial, interior and experiential design of the campus on three levels: the view, the area and the buildings. At each of these levels, a number of examples of experience touch-points have been provided to give a tangible idea of how the physical environment implements the brand concept: Nourishing Meaningful Entrepreneurship. 

NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation
NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation
NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation
NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation
NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation
NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation
NovioTech Campus DAY Creative vision space brand experience Hotspot for Health & High-Tech innovation
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