Creating the Experience & Innovation Centre that helps achieve growth with larger customers
In the market for office equipment solutions such as printing, copying and scanning, which is in decline due to increasing digitalisation, the Dutch branch of the Japanese technology multinational Konica Minolta was looking for more business continuity and new growth opportunities.
The strategy that the company deployed to achieve these goals were:
To support this business development and innovation relationship strategy, Konica Minolta asked DAY to help create an Experience & innovation Centre at their headquarters in Amsterdam. To come up with a concept and design for a stimulating place where Konica Minolta and dealership Sales people from all over Europe can bring their customers and prospects. The Experience & Innovation Centre not only had to support the above objectives, but also:
The Spatial, Interior & Experience concept and design that DAY developed for Konica Minolta consists of three areas:
Creating a central space with three different visual presentation zones and with a nice wooden stand for the audience. The design encourages a better connection between people and makes it more fun to share a presentation.
Creating an exhibition and demonstration space where solutions, innovations and knowledge can be displayed, such as augmented reality solutions, artificial intelligence, IoT and robotics. The aesthetic design of the space and its interior encourage conversation, learning and exploration, making it a place of immersion, focus and meaning.
Creating a comfortable meeting room where, in an inspiring environment, people can work together and plan for the future.