Konica Minolta
Creating the Experience & Innovation Centre that helps achieve growth with larger customers
In the market for office equipment solutions such as printing, copying and scanning, which is in decline due to increasing digitalisation, the Dutch branch of the Japanese technology multinational Konica Minolta was looking for more business continuity and new growth opportunities.
The strategy that the company deployed to achieve these goals were:
- Development of an integrated approach to systems and IT solutions for the large enterprise segment. By selling solutions, these large companies, which provide greater business volumes and revenues than the small and medium-sized companies, could be locked into long lasting value relationships, thus ensuring business continuity.
- Involving these large companies in innovation, looking for opportunities to co-create improvements in the performance of existing system solutions and the development of adjacent solutions, and thus finding new growth options.
Client
Konica Minolta
Sector
Tech & IT-services
Category
Experience Concept, Spatial & Interior Design
Services
Spatial & Interior design, Spatial Branding, Concept development, Experience design, Office design
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To support this business development and innovation relationship strategy, Konica Minolta asked DAY to help create an Experience & innovation Centre at their headquarters in Amsterdam. To come up with a concept and design for a stimulating place where Konica Minolta and dealership Sales people from all over Europe can bring their customers and prospects. The Experience & Innovation Centre not only had to support the above objectives, but also:
- Demonstrate the innovative power of the company
- Support the attraction of talent
- Help attract new business
- Create preference through subject matter expertise
- Stimulate modified re-buy and new buy purchases
- Inspire creative thinking
- Stimulate collaboration and co-creation
- Help improve customer user performance
- Help retain and develop relationships
- Drive change and transformation
- Provide meaning by creating new insight and learning
- Contributie to professional development
The Spatial, Interior & Experience concept and design that DAY developed for Konica Minolta consists of three areas:
Presentation area:
Creating a central space with three different visual presentation zones and with a nice wooden stand for the audience. The design encourages a better connection between people and makes it more fun to share a presentation.
Exposition area:
Creating an exhibition and demonstration space where solutions, innovations and knowledge can be displayed, such as augmented reality solutions, artificial intelligence, IoT and robotics. The aesthetic design of the space and its interior encourage conversation, learning and exploration, making it a place of immersion, focus and meaning.
Meeting area:
Creating a comfortable meeting room where, in an inspiring environment, people can work together and plan for the future.
