HartingBank
Helping HartingBank build meaningful and lasting customer relationships through an inspirational and engaging brand experience strategy
HartingBank asked DAY to help develop and implement a unique brand strategy that aims to make the relationship between HartingBank and its customers a meaningful experience. This means that parties learn from each other through collaboration and continuously develop insights, knowledge and opportunities for innovation and improvement of the affordability and quality of care.
The intramural care market, like all other care sectors, has to deal with sustainability issues such as an increasing demand for care, a large staff shortage, ongoing technological developments and constantly rising costs.
In order to better support care professionals and help them improve their care performance, HartingBank, one of the largest independent suppliers of care and rehabilitation aids in intramural care in the Netherlands, has geared its product and service development to a better experience of the end user (patient). With this more quality-of-care oriented approach, HartingBank’s relationship with the care professional is changing from just a supplier to advisor. The aim of this strategy is to realise higher preference, customer loyalty, relationship continuity, advocacy and ultimately better growth and profitability.
Client
HartingBank
Sector
Health
Category
Strategic Consultancy, Brand Design, Spatial & Interior Design
Services
Branding, Visual Brand Identity, Spatial Branding, Signage & Wayfinding, Vision on brand and experience, Office design
Collaboration
WaveYourBrand (video)
4
The brand experience strategy that DAY is developing for HartingBank consists of three parts:
- Vision on brand and experience: analysing and defining what HartingBank stands for and what perception it wants to be known and recognised for. The outcome is that HartingBank wants to be positioned as the company that, together with healthcare professionals, realises opportunities for better and more affordable healthcare quality for the patient and, at the same time, more work quality for the healthcare professional.
- Brand design: creation of a new distinctive visual identity for HartingBank, which, through logo endorsement, visually shows that it operates as an independent company, but also offers efficiency and knowledge advantages as it is part of the MEDUX group of companies in the market for care and rehabilitation aids. And further, the creation of designs for brand applications such as stationery, workwear, vehicles and marketing & communication tools.
- Spatial design: Stimulate better cooperation, connection, creativity, innovation and productivity of employees of HartingBank by an inspiring spatial branding concept & design for the office spaces.
Video was made in collaboration with WaveYourBrand.
