Helping HartingBank build meaningful and lasting customer relationships through an inspirational and engaging brand experience strategy
HartingBank asked DAY to help develop and implement a unique brand strategy that aims to make the relationship between HartingBank and its customers a meaningful experience. This means that parties learn from each other through collaboration and continuously develop insights, knowledge and opportunities for innovation and improvement of the affordability and quality of care.
The intramural care market, like all other care sectors, has to deal with sustainability issues such as an increasing demand for care, a large staff shortage, ongoing technological developments and constantly rising costs.
In order to better support care professionals and help them improve their care performance, HartingBank, one of the largest independent suppliers of care and rehabilitation aids in intramural care in the Netherlands, has geared its product and service development to a better experience of the end user (patient). With this more quality-of-care oriented approach, HartingBank’s relationship with the care professional is changing from just a supplier to advisor. The aim of this strategy is to realise higher preference, customer loyalty, relationship continuity, advocacy and ultimately better growth and profitability.
The brand experience strategy that DAY is developing for HartingBank consists of three parts:
Video was made in collaboration with WaveYourBrand.